“Converting cultural shifts into opportunities”
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals
JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. We make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity.
JWTIntelligence is focus on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. We have done this on behalf of multinational clients across several categories including pharmaceuticals, cosmetics, food, and home and personal care.
The trend reports, research reports, white papers and presentations focus on a broad range of macro trends affecting businesses and consumers alike. Using cross-market qualitative and quantitative research, we dissect these cultural shifts, exploring their drivers, potential and significance for brands. The reports highlighted here are available at no cost, unless otherwise noted.
100 Things to Watch in 2013
10 Trends for 2013 in 2 minutes
Author: Muhammad Naufal Aflah / 19010115